Its the post Toy Fair 2012 edition of WOJM. Justin fills us in with what he saw and with what he talked with Hasbro about. Also joining us are Arune Singh, the Director of Communications for Marvel Comics and Brian Truitt from USA Today. Arune and Brian hang out with us for the session and give their thoughts on Toy Fair and the line going forward into Retaliation. We answer some listener mail concerning Justin's psychic insight into the movie and another letter from a listener who has concerns about the cut back in articulation. In the news, the obvious discussion was about Toy Fair, but they also covered the surprising television ratings of the network TV debut of The Rise of Cobra on the USA Network. Lastly we cover the news of Jim Sorenson's Joe animation model book. Its an episode chalked full of opinion of Toy Fair, so don't miss it! Apologies for Chuck's Time/Warner issues.
I want to know how having less articulation could help Hasbro make more profit when the figures will just be left as peg warmers. In the 80’s the reason G.I. Joe was such a big seller was because we can easily find one were ever we go. Right now Hasbro could have made a killing with POC but they screwed the distribution. Their problem with sales is not that fans don’t buy the figures, it just that we can’t find them any where.
I agree with Shock Viper, most of the fella’s on our forum, are baffled at Hasbro’s decision to really degrade the quality of the upcoming movie toys with the articulation reduction. Many of us are really of the opinion that the movie is going bring a lot more excitement than the toys are.