WOJM Special Edition #13: The Retaliation Reaction!!

Posted in WOJM Special Edition by whatsonjoemind on May 23rd, 2012

It is the news NO ONE wanted to read.  It was the news NO ONE wanted to believe.  Regardless what no one wanted, it is the new reality of the motion picture dedicated to our favorite hobby.  Instead of being released June 29, 2012, the movie that we've waited so long for and seemed only a few weeks away got moved to March 2013.  Join WOJM co-hosts Chuck, Justin, Mike and Gary along with special guests Arune Singh from Marvel Comics and Brian Truitt from USA Today as we have a roundtable discussion with a number of community leaders about what this move means to the line and its future.  While disbelief and frustration are the theme of the night, the cast looks hard toward what if any silver lining can be found and attempt to predict what the next 9 months will bring.  Its a raw, unedited recording of a roundtable of fans picking up the pieces from the day.  May 23, 2012 is the start of a new reality for GI Joe.  Hear what the gang has to say...


  • Funnel Rat

    Wow…just wow.

    As a lifelong Joe fan I’m near speechless. Some of us can be teased as Hasbro-Apologists, but this is a day that I assume Hasbro is as stunned and confused as we are.

    So many questions swirling…What happens with the merch, do we get new waves next year? Are we about to hear about any new reshoots? How will Jon Chu comment? Will this move in fact hurt the film’s profits instead of helping? How long have studio execs been sitting on this news?

    I’m so glad to have WOJM around in these very strange days, in fact I can never imagine the hobby without our “voice of the hobby” podcast.

    May 23, 2012 at 11:35 pm
  • Frank Nash

    Just par for the course! First crappy figures for a Movie that could put the brand back on the map and now this! Retailers won’t wanna touch GI Joe after this! Join the protest! https://www.facebook.com/groups/365834623476457/

    May 23, 2012 at 11:36 pm
  • Brett Davis

    Cool podcast. …. I’m kind of surprised it wasn’t in 3D in the first place. But, I agree, 3D can’t be the only reason Hasbro/Paramount pushed back G.I. Joe.

    I think it’s a combination of factors, which you guys have said … 1) 3D is a factor … 2) What it’s coming up against, Spider-man and Dark Knight Rises, yeah, those films are going to crush G.I. Joe because they’re presence is larger than G.I.Joe …. 3) I think the tests are probably proving negative. I don’t think the Joe film is true to the brand’s nature (A Real American Hero). Tatum Channing is just too young to be Duke IMO. Many of the characters didn’t feel like who they were supposed to be. And it felt like, hey, we’re dropping character names, but the names are all wrong. Not to mention a Wayans brother? And a cameo by Brendan Fraser? … Please. … And from everything I heard about them, they were all, “hey I love G.I. Joe so I wanted to be in the movie.” By that logic, there should’ve have been 7,000 Snake Eyes in the film.

    Now you have Retaliation, and while it looks better. Killing Duke is a bad idea. Lady Jaye’s look is all wrong. Long hair? … They’re attempts to internationalize the brand is not working. It should have been marketed to the U.S. as A Real American Hero.

    I could say more, but I’m rambling already.

    May 24, 2012 at 1:06 am
  • Marc

    Thanks for throwing this up for us so quickly guys…definitely helped to put things in a little bit better perspective.

    May 24, 2012 at 9:55 am
  • whatsonjoemind

    Thanks for listening. Apologies in advance for all of the background and Skype noises. Normally that would all be edited out or addressed on the fly (and then edited out). We opted for a raw and unedited recording to get this out as quick as possible. It seemed to have worked out well. Everyone behaved and I don’t think we came off as stark raving mad fanboys. Sorry that the audio quality isn’t up to other episode levels.

    May 24, 2012 at 10:43 am
  • AliasAngelAlias

    With the delay of the movie, it just feels like something just dies inside of me. Thanks for the postive perspective and attitude, keep up the good work!

    May 24, 2012 at 8:41 pm
  • Ryan (Mapleleaf) Hildebrand

    Hi Guys,

    Before I get into this message, I feel I should apologize for my remark I left on your voice mail. I was nervous fist off because I am one of those types of people that hate answering machines to begin with. But with regards to my message I had said that “someone let the Zombie Vipers out and they went away hungry” or something to that effect. I was trying to be funny because I was a bit upset and I had plans to go to the opening when it came out. Having said that I do realize that there was most likely more to the decision then what was let on and I’ve now come to terms with it and also knowing that the toys are also pushed back till then well believe it or not I was ok with that it just means I can save up to buy them all at once so its still a win.

    Having said that I kind of got an inkling of what might have been the major factor. I was in my local Toys r Us and I found to my shock Amazing Spiderman movie 6 inch figures and various other movie tie ins. I think Paramount and Hasbro looked at the writing on the wall. I know that Hasbro owns the licensing rights to the toy line but maybe the powers that be saw more of a financial opportunity here as well and with the Dark knight stuff sure to follow maybe there was a fear of cuts into their merchandising profits as well.

    To be honest the one I relay fell for is Adrianne Palicki. This would be #2 set back in a row with having Wonder Woman also failing to be picked up for TV. I know it might not think it hurts but it could be a little deflating for a bit.

    Anyway I can’t wait to hear the next show. Keep up the good work guys.

    May 25, 2012 at 6:22 pm
  • Trent

    The movie has to be a stinking Turd the last time they delayed a movie with this 3-D line of bs. was the Green Hornet and the 3-D didnt help that pile of S###

    May 25, 2012 at 10:20 pm
  • GIJoburg

    Excellent episode gents, thank you for putting it together in record time. From a foreign standpoint, we have to echo what Aussie Craig had to say that since the toys seldom if ever find their way to our stores, the only thing at stake for us is a delay to the film. While disappointing, whether we see it in six weeks or nine months is pretty arbitrary. We anticipate a drought of new toys, but the movie line wasn’t exactly blowing our hair back from what we’ve seen. This is not the end of the line!

    And regarding Duke’s popularity (or unpopularity), it seemed he was always planned to be the line’s protagonist. Hawk had the rank of Colonel, and by default and in comic lore, was calling the shots from day one. But Duke’s introduction in his initial mail away was that of the first-shirt, field commander, man-of-action. It seemed a bit more ceremonious than Hawk’s mere inclusion with the MMS; it put Duke on par with the preceding mail away - Cobra Commander. So there was a lot more to it than him just having a tan shirt! His exposure made him a more alluring central character, and his central character status warranted him more exposure. If there’s one criticism of Duke, it’s overexposure. But can you blame the producers of comics and cartoons for letting him overshadow Hawk? Hawk could only have been more prominent if Duke had not existed. Duke took away Hawk’s role as an ‘action’ character and relegated him purely to a leadership role. Duke will forever be the more appealing choice as the leading man to writers on projects like Resolute, Renegades, Rise of Cobra…

    May 26, 2012 at 8:03 pm
  • Flynn

    I think everyone needs to calm down and look at this from a new angle. Yes, there were far better ways the movie fiasco could have been handled, but this will not ‘kill’ GI Joe as a brand.

    GI Joe has been around, in one form or another, since the 60’s. It’s a recognized name, something every kid and their parent has played with. It’s bank among retailers and as long as Hasbro has product to put out? The retailers will have room to sell it.

    As far as all the movie and stuff? The brand has to evolve, whether us fans of RAH like it or not. At the end of the day, we all have to remember they’re toys, something meant to spur the imagination of a five to ten year old - not cater to the nostalgia of a 30 something.

    GI Joe will be there, long after all of us have gone. Whether it’ll be something any of us recognize is another matter.

    Jun 3, 2012 at 9:59 pm